Last week Nintendo announced ints intention to enter the mobile gaming market by partnering with mobile gaming development house DeNA.
Essentially Nintendo will be opening up its intellectual property war-chest and leverage off DeNA’s world-class expertise in mobile games. Together, both companies will develop and operate new game apps based on Nintendo’s IP, including its iconic game characters, for smart devices. The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide. Its a smart move on the part of Nintendo, which has appeared to be stretched over recent years missing the mark with the Wii-U. Had they decided to go it alone with mobile gaming, and faltered – they would not only have wasted a lot of time, but also a lot of money developing mobile teams in-house. Its not all one-sided ‘though. Obviously its a huge win for DeNA that will now be able to strengthen its gaming business at a global scale by leveraging Nintendo’s IP.
But strangely, they stated that “new original games optimised for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system,” missing an opportunity to port existing games from the NES and SuperNES that would have had instant nostalgic draw and possibly generate huge revenues with very minimal effort from both parties.
But everything is on the table for with Nintendo declaring that its entire IP is open for ground-up mobile development.
But its not just games that the partners will be developing, DeNA will also develop membership services that will be accessible across all Nintendo devices as well as the new mobile titles.